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The Nikon D100 was developed to meet the growing demand for a superbly designed compact and lightweight digital SLR of exceptional value. The camera's target users are advanced amateurs and professionals who seek an approachable digital SLR camera that offers superb image quality and performance. The new Nikon D100 boasts sophisticated digital image control technology, including superb image quality with 6.1 effective megapixels, an improved image-processing algorithm, and an enhanced Auto White Balance system. It inherits exclusive, high-performance Nikon features such as 3D Matrix Metering, Five-Area Autofocus and a built-in Speedlight with D-TTL flash control capability. All of these features are packed in a stylish, compact and lightweight body for optimum portability. With so many innovations in such a practical design, the Nikon D100 is certain to attract countless new digital SLR users to the world of Nikon digital SLR photography.